MACollege

Alejandro Viscido, Benjamin Albelaty, Monish Duseja, Khoa Dang Nguyen

MACollege, Toronto's leading Aesthetic Academy, specializes in both online and offline beauty services training for entrepreneurs. We were tasked with crafting a brand identity that captures MACollege’s innovative spirit while appealing to a diverse audience. The result is a visual identity that breaks away from conventional norms, featuring organic elements and hyperrealistic AI imagery to challenge and broaden views on aesthetic training. This dynamic approach incorporates tactile and immersive features, such as a 3D logo and textured visuals, reflecting our forward-thinking ethos. By embracing a theme of openness, the brand fosters a more inclusive exploration of the beauty world, enhancing Raquel's credibility and boosting engagement with a growing investor community and an advanced aesthetic educational platform.